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Mattatuck Consulting, LLC.
Brief Description:
A marketing consultancy with a specialty emphasis on genealogy marketing and business development.
Web Address:
Sponsor Profile:
Marketing & Business Development — After spending more than 20 years leveraging his skills in marketing and business development for leading International brands, Dan Lynch brings his expertise closer to home for small to mid-sized organizations.
"The principals are identical," notes Lynch. "Every organization has one or more target customer groups in mind. Their challenge is to find the most effective means of communicating their message to each group in order to attract and retain qualified customers in a crowded market."
Lynch started Mattatuck Consulting in 2002 and has since helped numerous clients achieve their marketing and business objectives. Dan's strength is marketing for technology-oriented products and services, but his understanding of sales and marketing fundamentals is well suited for any market segment.
A lifelong family history enthusiast, Dan has also worked professionally in the field of genealogy since 1998. He has written and lectured on genealogy, taught classes and hosted workshops, and has appeared on television — including his 2004 appearance on ABCs Good Morning America. With a combined strength in both technology and family history research, Dan Lynch has developed a specialty in Internet genealogy — helping others use the Internet as an effective tool for advancing their own family research. Dan also serves as a consultant to several leading genealogy organizations.
Keywords:
genealogy, geneology, web sites, marketing, family history, marketing services
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